target


target
I. target tar‧get 1 [ˈtɑːgt ǁ ˈtɑːr-] noun [countable]
1. an organization, industry, government etc that is deliberately chosen to have something done to it:
target of

• There was persistent speculation that the company could be the target of a takeover bid.

• Computers are helping choose targets for direct-mail and telephone campaigns.

• Europe will be the main target for rising South African coal exports.

ˈtakeover ˌtarget FINANCE
a company that may be bought or that is being bought by another company:

• A corporation may buy up enough stock in the market to exert majority control of the takeover target.

2. a result such as a total, an amount, or a time which you aim to achieve:

• Dealers are under pressure to meet sales targets.

• Bonuses were introduced for employees who met production targets.

• The federal funds rate slipped to 7% from its target level of 8%.

3. on target on the way to achieving a result:

• The export business is booming and the U.S. business is right on target.

4. target customer/​group/​area etc MARKETING a limited group of people or area that a plan, idea etc is aimed at:

• Who is the target audience for this book?

• These advertisements are aimed mainly at our target customers.

  [m0] II. target target 2 verb [transitive]
1. to aim products, programmes of work, etc at a particular area or group of people:
target something on something

• We will target funds on areas of research where breakthroughs are imminent.

target something at something

• The booklet is targeted at people approaching retirement.

2. to choose someone or something for a particular type of treatment:

• The main markets targeted for development have been those of the US and Western Europe.

— targeted adjective [only before a noun] :

• Investing relatively small amounts in targeted areas can bring big profits.

• a targeted advertising campaign

* * *

Ⅰ.
target UK US /ˈtɑːgɪt/ noun [C]
MANAGEMENT, FINANCE, ECONOMICS, GOVERNMENT a result, level, or situation that an organization or group wants or plans to achieve: »

The company gave employees the details of performance targets for bonuses.

»

economic/financial targets

»

emissions/production/sales targets

»

earnings/inflation/budget targets

hit/meet/reach a target »

The French economy is on track to meet its growth targets.

»

lower/raise/reduce a target

exceed/miss/set a target »

The company has set a target of 10 million wholesale broadband connections by 2014.

a target date/level/price »

They plan to finish the manufacturing process by the new target date of October 31st.

See Note AIM(Cf. ↑aim)
MARKETING, POLITICS a person, place, etc. that an action is directed at or intended for: a/the target for sb/sth »

The abundance of resources makes these areas aprime target for development.

»

Savers have replaced borrowers as the priority target for banks and building societies.

a/the target of sth »

Their chief executive officer is the target of an investigation into fraud.

(also target company) FINANCE a company that another company wants to buy: an acquisition/bid/buyout target »

Their plan is to be a buyer rather than a buyout target.

»

The City has tipped the group as a takeover target.

(also target price) FINANCE, MARKETING the price at which someone wants to buy or sell something: »

Prices have remained below the $21 target because demand growth has been slow.

»

The investment house has a 1,125p target price on the shares.

an easy target (for sb/sth) — Cf. an easy target for sth
on target — Cf. on target
See also ON TARGET EARNINGS(Cf. ↑on target earnings)
Ⅱ.
target UK US /ˈtɑːgɪt/ verb [T]
MARKETING, POLITICS to direct something, especially advertising or a product, at a particular group of people or a particular area: aggressively/carefully/specifically target sb/sth »

The marketing campaign is specifically targeting a different type of customer.

target sth at sb/sth »

We need government restrictions on ads targeted at children.

target sth to sb/sth »

They plan to target the tax cut to the middle classes.

MANAGEMENT, FINANCE to choose someone or something for a particular type of treatment: target sb/sth for sth »

They have targeted the failing retailing group for takeover.

target sb/sth as sth »

Certain areas of manufacturing have been targeted as priorities.

See also TARGETED(Cf. ↑targeted)

Financial and business terms. 2012.

Synonyms:
(to be shot at)


Look at other dictionaries:

  • Target — refers to: * Target Corporation, a U.S. mass merchandise retailer * Bullseye (target) * Target (Australia), an Australian mass merchandise store retailer * Gui Jean Baptiste Target (1733–1807), French lawyer * Target, Allier, a commune of the… …   Wikipedia

  • TARGET — steht für: Target (Allier), ein Ort im Departement Allier Target (Biblischer Name) Target (Hopfen), eine Hopfen Bittersorte TARGET (Bankwesen), ein Interbank Überweisungssystem TARGET2, gemeinsames Brutto Clearingsystem des Eurosystems Target… …   Deutsch Wikipedia

  • Target — steht für: Target (Allier), ein Ort im Departement Allier Target (Biblischer Name) Target (Hopfen), eine Hopfen Bittersorte TARGET (Bankwesen), ein Interbank Überweisungssystem TARGET2, gemeinsames Brutto Clearingsystem des Eurosystems Target… …   Deutsch Wikipedia

  • TARGET — (Trans European Automated Real time Gross Settlement Express Transfer System) was an interbank payment system for the real time processing of cross border transfers throughout the European Union. It included 16 national real time gross settlement …   Wikipedia

  • Target — Saltar a navegación, búsqueda Para la cadena de grandes almacenes estadounidense, véase Target Corporation. Target (en español objetivo) es un anglicismo también conocido por público objetivo, grupo objetivo, mercado objetivo o mercado meta. Este …   Wikipedia Español

  • TARGET — tar·get n: the object to be affected or achieved by an action or development; specif: a company that is the object of a takeover Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. target …   Law dictionary

  • target — tar·get n: the object to be affected or achieved by an action or development; specif: a company that is the object of a takeover Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. target …   Law dictionary

  • Target — Corporation Год основания 1962 Ключевые фигуры Роберт (Боб) Ульрих (председатель совета директоров и главный управляющий) Тип Публичная ком …   Википедия

  • target — 1. The figurative use of target meaning ‘an amount or objective to be achieved’ arose during the Second World War and is now more common than the primary meaning. Sir Ernest Gowers, the senior Whitehall civil servant and writer on language, grew… …   Modern English usage

  • Target — Tar get, n. [OF. targette, dim. of OF. & F. targe, of Teutonic origin; cf. AS. targe, OD. targie, G. zarge a frame, case, border, OHG. zarga, Icel. targa shield.] 1. A kind of small shield or buckler, used as a defensive weapon in war. [1913… …   The Collaborative International Dictionary of English

  • target — ► NOUN 1) a person, object, or place selected as the aim of an attack. 2) a board marked with concentric circles, aimed at in archery or shooting. 3) an objective or result towards which efforts are directed: a sales target. ► VERB (targeted,… …   English terms dictionary


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